The Marketing Workshop

Eurozone training for the future.

Marketing!

Workshop Objective: By the end of the workshop you will have gained an all round knowledge of the fundamentals of marketing at both a "strategic" and at "tactical level. Along the way you will have become familiar with the language and marketing and the marketplace.

Target Group: Operational managers, those thinking about a career in marketing, small to medium sized business managers and anyone interested in internal and external customers.

Course Duration: This is an in-house one day or two day course (dependant on the specific needs of the organisation). This workshop can be held either on or off-site.

Course Design: As with all our workshops, the training content can be "customised" to meet the specific needs of the delegates and of your organisation, uses "real-time" case studies (which could be taken from your own operation), encourages teamwork and interaction and, although there might be a little pressure here and there, is great fun!

Content

	What is "marketing"?
	The Language of Marketing
	Strategic Marketing
	From Vision to Action
	Market trends and influences
	Market research
	Customer and Market profiling
	The 4 "Ps" of Marketing
	The Product Life Cycle
	Product Pricing - linking marketing to financial management
	What's a customer really buying?
	The Campaign!
	The Cultural Dimension
	What's a product after all?!
	Market Planning
	Benchmarking for success

Investment

Group Booking: £1,200 per day for a maximum of 10 delegates

Individual Bookings: £175 per day

Prices exclude VAT and any other local sales tax. The price does include the personalised delegate workbook but not venue costs, equipment hire, travel and accommodation.

Getting Started: Click here to access the Course Enquiry Form

The Corporate Resource Centre: P O Box 652, Wallington, Surrey UK SM6 0ZJ Telephone: 0044 (0)208 647 3831 or email: uk1@btinternet.com